Market Assessment

We offer market assessment services to determine the attractiveness of a market, both now and in the future. We help you evaluate the future attractiveness of a market by interpreting the data and trends in a way that gives you an understanding of evolving opportunities and threats as they relate to your own strengths and weaknesses.

 

We help you use these findings to guide and prioritize your investment or management decisions that will advance your success. The findings of our market analysis may motivate you to change various aspects of your strategy. Affected areas may include new products, product positioning, inventory levels, a workforce expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities. 

 

Our market assessment service typically includes:

  • Market size (current and future)
  • Market growth rate
  • Market profitability
  • Industry cost structure
  • Distribution channels
  • Market trends
  • Key success factors

 

 

Call us now for help with market assessments.

Competitive Intelligence

Our goal is to help your company through early identification of risks and opportunities in the market before they become obvious. This definition focuses attention on the difference between dissemination of widely available factual information (such as market statistics, financial reports, news reports, press releases) performed by functions such as news services and information centers, and competitive intelligence which is a perspective on developments and events aimed at yielding a competitive edge.

 

We also gather competitive intelligence through a process of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support your executives and managers in making strategic decisions for your company.

 

Key principals and points of our definition:

  1. We engage in competitive intelligence efforts only through ethical and legal business practice, as opposed to industrial espionage which is illegal.
  2. Our focus is on the external business environment.
  3. We utilize a process to gather information, convert it into intelligence and then utilize this in business decision making.

 

 

Call us now for help with competitive intelligence.

 

 

 

Contact Us Today!

To schedule an appointment or find out more about the services we offer, please call:

+1.214.717.5625 Local

+1.888.393.5656 T-Free 

 or send us an email.

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