E-Commerce

Our team provides marketing strategy development to help you achieve the best and most efficient omni channel results. In developing that strategy, we will help you understand customer segmentation and prioritize targeting through e-commerce and mobile commerce technologies.

E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the internet and other computer networks. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transactions processing, electronic data exchange, inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well.

E-commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.

E-commerce can be divided into:

• E-tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall"
• The gathering and use of demographic data through Web contacts and social media
• Electronic Data Interchange (EDI), the business-to-business exchange of data
• E-mail and fax and their use as media for reaching prospective and established customers 
• Business to business buying and selling
• The security of business transactions

Call us now for help developing your marketing and e-commerce strategies.