Our goal is to help your company through early identification of risks and opportunities in the market before they become obvious. This definition focuses attention on the difference between dissemination of widely available factual information (such as market statistics, financial reports, news reports, press releases) performed by functions such as news services and information centers, and competitive intelligence which is a perspective on developments and events aimed at yielding a competitive edge.

We also gather competitive intelligence through a process of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support your executives and managers in making strategic decisions for your company.

Key principals and points of our definition:

1. We engage in competitive intelligence efforts only through ethical and legal business practice, as opposed to industrial espionage which is illegal.
2. Our focus is on the external business environment.
3. We utilize a process to gather information, convert it into intelligence and then utilize this in business decision making.

Call us now for help with competitive intelligence.