What's New: Equipment

Description:  The Visionix Digital Refraction Suite offers a complete package of leading edge wavefront diagostics and digital refraction features.

• Who is Visionix:  Visionix is a division of Luneau Technology.
• Company Location: US HQ: Bensenville, Illinois
• Products:  Diagnostic Equipment - Digital Refraction Suite
• Components: VX 120 diagnostic, VX55 Digital Phoropter, VX 40 Wavefront AutoLensmeter, and VX 22 LCD Vision Tester.

The VX 120 Multi Diagnostic unit offers 7 Dx tests in one small tabletop device. The combined functions include: Autophoropter, Kerotometer, Corneal Topographer, Aberrometer, Pacymeter, and a Non-Contact Tonometer with Anterior Chamber Analysis.

Performance Claims: 7 Diagnostic tests in about 90 seconds total.

The VX 55 Digital Phoropter provides a digital refraction system that offers a sound ergonomic design, efficient refraction management, and a very intuitive tablet touch screen interface.  

Performance Claims: Digital refraction without the learning curve.

The VX 40 Wavefront Auto-Lensmeter provides a simple to use automatic wavefront analysis of virtually any lens design.

Performance Claim: Fully Automatic Wavefront Lensometry.

The VX 22 LCD Vision Tester provides a fully featured ergonomic unit with a large range of optotypes and display modes with an LCD display. It works well for low vision patients and it provides advanced test such as polarization.

Performance Claim: Advanced Testing with Complete Integration

Suite Integration:  The Visionix Digital Refraction Suite with its precise wavefront technology is fully integrated, so the devices communicate and share data that is utilized in the phoropter to provide a "this is what you had" to "this is what you need" patient experience.  Plus, it all integrates with most EHR systems.

Suite Pricing: The suggested retail price for the suite is $64,600.

Consultant's Opinion:  The Visionix Digital Refraction Suite comes to the market place at the perfect time, especially for Independent Doctors. The optical industry is changing more rapidly than many think.   For example, the Internet players are driving the online eye exam from doctor owned or lead companies like Eyenetra and Opternative.  The massive Amazon.com is selling prescription eyewear.  CVS is already in partnership with VSP. Walgreens is now in full view of everyone with there new vision services pilot in Chicago. By the way, they have over 8175 stores in the US.  ...tick, tick, friends. I'm confident others will follow. Luxottica appears to see the threat to their retail operations and is driving the digital eye exam with the recent LensCrafters commercials. Other virtual technologies and telemedicine efforts will also continue to erode the independent's market share unless we act swiftly.  I'm not trying to scare you and it's not time to give up, but if your not planning to retire tomorrow, it is time to move, update, upgrade and compete!